Commitment to Net Zero Amid Skepticism

As our financial year draws to a close, Ground Control reflects on another dynamic period marked by management transitions and a fluctuating external environment.

Despite these challenges, we anticipate a 15 to 20 percent increase in profitability—an impressive rebound following a slight decline in profits for the first time in two decades in the previous financial year.

This improvement was not without its difficulties, but was bolstered by a return to more stable trading conditions after the previous year’s inflation and interest rate surges, which challenged many businesses. Additionally, we secured significant projects in Ireland, where we began operations last year, and regained the grounds maintenance and winter gritting contract with Asda, providing a notable boost in the UK.

Our success can be attributed to two main factors: our commitment to delivering excellence and value to our clients, and our focus on supporting our workforce to ensure they maintain the high standards associated with our brand. While this may seem straightforward, managing the intricate details is crucial for any leadership team.

At Ground Control, we faced complexity due to our recent management changes. I transitioned from chief executive to chairman, while Martin Leuw stepped down from his chairman role. Jason Knights, who joined as managing director in 2020, was appointed chief executive.

It is important to note that Jason has effectively been leading Ground Control’s operations, making his elevation to chief executive a formal recognition of his contributions. I remain actively involved in strategic planning.

Other board personnel have also changed as part of a natural evolution, with new members joining, including our chief financial officer and group HR director. Recognizing the importance of our people strategy, we ensured the HR director’s presence on the board to maintain a focus on fostering a thriving workplace.

These leadership changes have solidified the team managing the company’s daily operations. Clear communication about the reasons behind these shifts and the advantages they will bring is vital to maintaining business performance during transitions.

Looking at external factors, the emergence of a new administration in the US is significant. This has introduced unwelcome developments, particularly concerning trade tariffs. Ground Control is fortunate that we do not export goods directly; however, the implications for our customers and the broader economy are undeniable.

I am disappointed with the outcome of the UK-US trade deal, which seems to empower a potentially aggressive stance through increased tariffs on the UK while lowering tariffs on US imports. This illustrates a worrisome trend of capitulation to aggressive tactics that undermines international norms. A collective response from the global community could challenge this approach and force a reevaluation of the current strategy.

More concerning for Ground Control and my other initiatives are the regressive climate policies emerging from across the Atlantic. The new administration’s apparent disregard for scientific consensus, alongside a growing emphasis on fossil fuels, is troubling, especially as we surpass critical climate thresholds. The fossil fuel industry’s influence in spreading misinformation parallels historical tactics used by the tobacco sector to obscure the truth about health risks.

It is essential that misconceptions do not derail national and global efforts to achieve net-zero emissions and prevent severe climate impact and habitat loss.

Overall, I perceive the current administration as fostering a limiting form of nationalism that undermines the collaborative spirit essential for global progress. History shows that this approach does not yield positive results.

At Ground Control, we are steadfast in our commitment to net-zero goals and biodiversity enhancement. Our Evergreen Fund, which allocates 5 percent of profits towards environmental initiatives, continues to thrive. Our rewilding projects in Essex (Wildfell) and Cambridgeshire (Devana) are establishing diverse habitats across 500 acres, benefiting both local communities and the environment in the long term.

Navigating a world rife with conflict and skepticism is challenging. Nevertheless, by adhering to our values and focusing on our mission, any solid business model can prosper. Ground Control is positioned for success in the coming year, and despite surrounding uncertainties, we believe in our ability to effect positive change and encourage progressive initiatives.

Simon Morrish is the chairman and majority owner of Ground Control, a horticultural and services company based in Billericay, Essex.